Game and app localization that players love
From in-game dialogue and UI strings to store pages and live updates, we localize games and apps so players and users feel at home, with Arabic right-to-left done right.
Games and apps that feel local from the first tap
Players and users decide in seconds whether a game or an app was made for them. A clumsy menu, a joke that falls flat or a broken right-to-left screen is enough to lose them.
We localize everything they touch: interface strings, dialogue and tutorials, store pages, notifications and marketing, with linguists who play and use the products they translate.
- Mobile, PC and console games
- iOS and Android apps
- App Store and Google Play pages
What we localize
In-game text and dialogue
Quests, lore, character lines and item names, written to fit your world.
UI and menus
Buttons, settings and HUD text that fit their space in every language.
Tutorials and help
Onboarding and help content that teaches without confusing.
Store listings
Titles, descriptions, keywords and screenshots localized to rank and convert.
Notifications and messages
Push notifications and in-app messages that sound natural, not machine-made.
Trailers and voice
Subtitles and voice-over for trailers, cinematics and characters.
Keep the fun, lose the friction
Jokes, names and puns rarely survive a literal translation, and some symbols, gestures or references can confuse or offend players in a new market. We adapt them so the story, the humour and the characters land the way you intended.
For the Middle East, we also flag content that could affect store approval or age ratings early, while it is still cheap to change.
Localized, not just translated
| Localized by Cube | Machine-translated | |
|---|---|---|
| Interface fit | Strings fit their buttons | Truncated text |
| Humor and lore | Adapted for the culture | Lost in translation |
| Store visibility | Local keywords researched | English keywords translated |
| Updates | Consistent glossary across patches | Terms change every release |
From build to launch
A clear path from the first strings file to a launch you can be proud of, and every update after it.
- 01
Kick-off
Build access, glossary, style guide and a character bible for your world.
- 02
Localization
Strings and dialogue translated with context, screenshots and length limits.
- 03
In-build testing
Linguists play the build and report every truncation or context error.
- 04
Live updates
Patches and live events turned around fast, reusing translation memory.
What helps us start fast
Send what you have. None of it is mandatory, but each item removes guesswork and saves a round of fixes later.
String files with IDs
Exported from your engine or platform, with a note on where each string appears.
Screenshots or a build
Context turns a guess into the right word, especially in short interface strings.
Character sheets
Age, gender, personality and the way each character speaks.
Lore and glossary
Names of places, items and abilities, and which of them stay in English.
Length limits
Maximum characters or pixels for buttons, menus and notifications.
Release plan
Platforms, launch dates and update rhythm, so we staff the project correctly.
Tested inside the build, not just in a spreadsheet
A string can be perfectly translated and still break the game: cut off on a small screen, overlapping an icon, or using the wrong gender for a character. Our testers play through the localized build and log every issue with a screenshot and a fix.
Your developers get a clean bug list they can act on, and the fixes go into your glossary so the same problem does not come back in the next update.
Plurals, variables and gender: where Arabic strings break
English needs two plural forms: 1 coin, 2 coins. Arabic needs six. The noun changes for zero, one, two, three to ten, eleven to ninety-nine, and a hundred, so a string built for English grammar shows players the wrong word most of the time.
We work with your plural rules and variables, not around them. We translate every plural form your engine supports, keep each placeholder such as {count} intact, and flag strings that are glued together in code, because Arabic word order and gender rarely survive that.
Arabic, done right
Arabic is our home language, and it is where most localizations fail: interfaces that are not mirrored, letters that do not join, numbers and dates in the wrong format, and content that ignores local sensitivities.
We check all of it in context, inside the build, and choose between Modern Standard Arabic and a dialect depending on your players.
- Right-to-left mirroring and Arabic fonts
- Line breaks and text expansion
- Cultural and content-rating review
Arabic players notice a broken right-to-left screen in the first second. So do we.
Arabic text that renders correctly in your engine
Arabic letters change shape depending on their neighbours and are written from right to left. Engines and interface toolkits that do not handle this show players disconnected letters in reverse order, which is unreadable however good the translation is.
We test Arabic in your build early, before the full translation, and give your developers a precise list: which screens break, which fonts lack Arabic letters or diacritics, and where line wrapping, numbers or mixed English text need attention.
- Letter joining and right-to-left order
- Fonts with full Arabic coverage, diacritics included
- Line wrapping, numbers and mixed text
Store pages that get downloaded
Your store page is the first thing a player or user reads. We localize titles, subtitles, keywords, descriptions and screenshot captions using the words people actually search for in each market, not a literal translation of your English page.
We also translate release notes, in-app messages and reviews replies, so the conversation continues after the download.
Standards behind every project
Our processes follow international standards for translation services, machine translation post-editing, quality management and cyber security, so every project is handled with the same care, whatever its size.
Standards are not a certificate on the wall for us: they decide who works on your text, how it is checked and how your files are protected.
What happens next?
From your request to the delivered files, in four clear steps.
Request a quote
As soon as you submit your request, a specialist starts analyzing your needs.
A reply within 30 minutes
The work steps and our price for your language pair, within thirty minutes in office hours.
Project green light
Once approved, the team splits the work into phases and sends you status updates throughout.
Delivery and follow-up
We aim to deliver early so feedback can be applied right away; the invoice comes with the delivery unless agreed otherwise.
Our valuable clients
We are proud of our place among the leaders in translation, and our focus is, and always will be, on you.
Questions
Something else? A project manager replies within thirty minutes in office hours.
Which file formats do you support?
Common string formats such as JSON, XML, PO, XLIFF and CSV, and Android and iOS resource files.
Do you localize into Arabic with right-to-left layouts?
Yes. Arabic is our home language; we check mirroring, fonts and line breaks in context.
Can you keep up with frequent updates?
Yes. Translation memory lets us turn small updates around quickly and consistently.
Do you test inside the build?
Yes. Linguistic QA in the actual game or app catches truncation and context errors.
Do your linguists play the games?
Yes. We match each project with linguists who know the genre, and testing happens inside the actual build.
Can you localize our app store pages?
Yes: titles, descriptions, keywords and screenshot captions, researched for each market.
Do you also handle voice-over and subtitles for games?
Yes. Our voice-over and subtitling teams work from the same glossary and character sheets, so what players hear matches what they read.
How do you keep character names and terms consistent?
Before translation starts we build a game glossary and a character sheet with each character's age, gender and way of speaking, and every linguist on the project works from them.
Can you work inside our localization platform?
Yes. We can work directly in the localization platform or repository you already use, or with exported files if you prefer.
Can you advise on content for Middle East markets?
Yes. During culturalization we flag scenes, symbols or text that may cause problems with local audiences, store approval or age ratings, and suggest alternatives.
Other services
All servicesWeb & Software Localization
Websites, SaaS and software, launched in every language.
Content Writing
Original Arabic and English copy that ranks and converts.
Subtitling
Timed subtitles and captions for video, in any language.
Voice-over & Dubbing
Native voice talent for video, e-learning and ads.
Send the file. A project manager replies in thirty minutes.
A first reply within 30 minutes in office hours. On time, or refunded. A free review if you are not satisfied.